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No matter what kind of site you are running if you don't engage your visitors and/or convert your visitors into sales you are in trouble.
The problem is... we live in the most over-communicated times in our history so getting someone's attention today is very difficult
I spent 10+ years as a PPC pro & run millions of dollars of paid traffic campaigns for 1000's of businesses including Fortune 500 companies. Now it's no secret that the following 2 things work.
Those 2 things are absolutely proven to work across every industry & niche.
Duplicating & editing pages in WordPress one by one is very time consuming.
The bigger problem however is if pages on your site are too similar then then you are at risk of getting a Google duplicate content pentalty.
So for every page you make you also have to de-index.
This process gets tedious the more pages you need to create & the more keywords you need to target
Trying to personalize pages or create more than one split test page soon eats up your time.
In Wordpress this means duplicating and editing pages individually and them de-indexing each page
Even if you have a small campaign of lets say a dozen keywords, you'll find yourself editing for hours at a time.
So whatever you gain on conversions you lose in terms of time.
Simply edit the default words you set-up in your shortcode... you'll find these in the page URL and replace these to replace the keywords on the page & presto - your page will now show the keywords of your choice
If you use high qaulity autoresponders such as: you can replace the default words in your URL with your email fields to create a unique experience for every customer.
This makes your campaigns stand out and creates a pattern interrupt in the visitors mind. Nothing more impressive than seeing a personalised page if you are a visitor. You can add as many fields as you autoresponders has stored for you, such as first name, surname, city, state & country.
By creating keyword relevant landing pages you are much more likely to increase on page time as the page is highly relevant to the visitors search / needs.
By adding personalization to your optins you are much more likely to get subscribers. Familiarity & comfort are key criteria in our decision making.
By using personalized landing pages you can draw attention to the products they have bought + make bespoke landing pages that mention these.
By using attention grabbing pages pages that interrupt normal behavior. Visitors simply see something different & unusual & stay longer on page.
Jeremy Smith of jeremysaid.com said that personalization as a conversion method is simply "insane".
Huge corporations like Ebay Disney HP & Kodak with their massive marketing budgets have been getting significantly better results through personalization.
Personalization is a way of customizing your landing pages or optins so they carry a 'more personal' message to the visitor.
This could be as simple as adding what product they purchased, how they arrived on your page, what keyword they searched for, what their interests are.
In fact you can add any personal information you like
Almost every agency worth a dime is using personalization for their clients...
The marketing term for this is PURL marketing (Personalized URL). If you Google it you'll find agencies that specialize in this.
Top agency EasyPURL looks after 1500 companies & has run over 200,000 campaigns achieving up to 375% better results for their clients using personalization.
Personalization is considered as the #1 strategy & is by far one of the most effective ways to drive more engagement, better conversions & sales.
For a limited time we have a special offer on our Agency License which means you can use this product on your client sites to earn money.
As one of our early clients you get to lock in our early adopter license pricing which means you will save money for many years to come
Agency License holders can charge to install the product on client sites & can charge clients for the software at their discression.
In this case study we created a keyword campaign in Google Adwords for a selection of well researched keywords.
We firstly run all the traffic to one standard landing page & then created personalized landing pages for each the keywords using WP Conversion Boost.
As you can see from the screener, we almost doubled our conversions using the personalized landing pages.
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