Modern websites need to be fast...
But, don't take our word for it... poor page speed is the #1 reason why most marketers & webmasters get poor results.
Kissmetrics are experts in the field of SEO, analytics & optimisation. According to their studies if your site takes longer than 3 seconds to load you are losing more than half your traffic & 79% of visitors won't return if they have trouble loading a page.
That's a really expensive mistake to make, specially if you're paying for traffic.
The fastest & easiest way to get more speed is by using a cache plugin. Cache creates a web ready version of all your pages making your site perform much & massively reduces your server load. It also better equips your site to bear the burden of any sudden traffic spikes without you needing to upgrade your hosting.
The test was carried out in February 2018
We tested exactly the same site with default settings on both products so no one cries "foul play". No other optimisation was done to the site. We used Pingdom as a third party speed testing platform as we found this to be the most reliable of all the testing platforms. We flushed the cache, refreshed the page being tested to make sure the cache was built before doing both tests. As this was a single test we did more controlled tests on the same site after optimisation as you can see below.
The test were carried out in June 1st 2018
We did 3 controlled tests on davidcassar.com running no other optimisation plugins. We took the averge of 3 tests to set the starting point. Images & database were optimised before doing all tests to showcase the best results for all. We enabled each plugin with default settings run any updates, flushed the browser cache, loaded the page to make sure the cache was loaded and then tested the site speed 3 times. All tests were recorded.
The tests here were carried out on real sites with the site owners permission. Typical speed improvements in our tests were 100 - 350%... Up to 1000% speed increase is possible on slower more congested servers.
*Tests were carried out using Pingdom at off peak traffic with default plugin settings. We refreshed the page after enabling the plugin & flushed Google Chrome browser cache - "How to Test" is covered in the training video provided in our members area.
Fully WordPress 5.0+ Compatible
AHrefs, Moz, Backlinko, SearchEngineJournal, SearchEngineWatch, they all agree, the new Google Core Web Vitals update [May 2021] means page load speed matters, A LOT!
It's a simple equation - The faster your site loads, the better the user experience, the more Google will like your pages, getting you more free targeted traffic.
Get this wrong and you can kiss all that free traffic from Google bye-bye!
Like it or not you have to make your sites load faster or your competitors will get the traffic
In WordPress the pages you create physically don't exist, they are created by your server on demand for each visitor... Needless to say that requires more server power, the whole process is a lot slower & this gets worse with heavy site traffic. Which is not ideal if you are trying to rank your site high in Google
So the WordPress community fixed this with cache which in a nutshell creates a browser ready HTML file for every visited page on your WordPress site... this saves your server having to build each page on each request = faster web pages!
It's no secret that conventional cache plugins are difficult to use. You get pages & pages of settings written by tech geeks. This is highly confusing especially for new users
If you get just one setting wrong your site will break. That's been the status quo for all cache products till now.
As most free plugins are written by hobbyists it's hardly surprising that the code is not secure. There are literally pages of cache vulnerabilities listed on security sites
What makes matters worse is that just one vulnerability in a WP plugin means 10's of thousands of sites get hacked.
It takes a few seconds to download a free exploit & deploy it on a site with the vulnerability and your site is theirs!
This is a serious security risk & main reason why many users have switched to paid cache products.
By far the biggest problem with cache products is that if you want to change anything on your site you either have to purge the cache manually or on many plugins the cache is auto-cleared on every site change & then rebuilt.
THIS IS BAD NEWS & TOTALLY COUNTER PRODUCTIVE
Say you have a site with 100 pages & you make just 1 text change to 1 page... then with regular cache plugins all 100 cached pages are deleted and your site now has to rebuild every cached page hogging your server resources.
If you have used WordPress for any length of time you would have run into a conflict - they are annoying
This could be a simple as a error message on every page or a full white screen of death WSOD.
Many caches try to over engineer the cache engine to gain more speed & in the process make the core product incompatible with popular themes & plugins
This is an inconvenience that most webmasters hate as it means manually removing the product via FTP.
Data is valuable & bandwidth costs money so there are many smart asses out there that would much rather mine your site for data & use your bandwidth at your expense by image hot-linking for example.
Of course this ads to your site processor workload & and bandwidth usage making your site slower for your visitors & costing you more to run your site.
This is something that happens to all sites and webmasters have to defend against it through expensive tools & firewalls.
Independent tests carried out by https://www.designbombs.com/top-wordpress-caching-plugins-compared/ October 2017
When we built this product we didn't start from scratch. Cache products are complicated & renowned for problems so we had no intentions of making our customer into guinea pigs.
We researched many technologies and found the most reliable technology to work with
We then went back to the drawing board to create a brand new cache product that is super easy use & still provides unrivaled performance.
Compatibility, speed & your site reliability is our #1 priority
Whilst all our competitors like to confuse users with big words & techno talk to make the product sound good to the experts. Many of their features offer minimal performance increases often at the expense of time or breaking sites.
Viper cache does not care about trying to squeeze an extra 1% performance if it risks our user experience or if it means we break themes or plugins - we have no intentions of playing god with other peoples products
This product is built for peak performance but not at the expense of user experience.
Viper Cache monitors all site changes including loading new themes, plugins, widgets, graphics, new posts / pages. Upon any major change to your site Viper Cache will auto clear & rebuild your cache.
If the change is minor such as as small text change on 1 page, Viper Cache logic will sense this & rebuild the cache on that page & essential pages leaving the cache on other pages intact. Our smart logic bypasses WordPress standard processing delays.
This massively reduces your server load, keeps your site fast & reduces the need for you to upgrade your hosting plan.
If the primary purpose of cache is to speed your site up and reduce bandwidth then any feature that increases the site workload has to be eliminated which is why we made Viper Cache very light.
We've also auto blocked hotlinking which is a common way for others to use your bandwidth.
And you have the option to block known bad bots & site scrapers - again there is no reason why these pests should be allowed to eat your resources & slow your site down.
This of course also helps to weather DDOS attacks too
|Viper Cache||WP Rocket||W3 Total Cache|
|Bad Bot Blocking|
|Smart Cache Clearing**|
|Smart Cache Preloading**|
|Gzip Compression & Minification|
|Page & Post Caching|
|Enable/Disable Caching on single Pages/Posts|
|Cloudflare, Multisite, Ecom & Page Builder Friendly|
|SECURITY TRACK RECORD||-----||-----||-----|
|EASE OF USE||-----||-----||-----|
|Newbie Friendly||1 Click Setup||Pages of Settings||Pages of Settings|
|$199 1 year
**Smart Preloading & Clearing is a Viper Cache exclusive feature built to save your site bandwidth
By purchasing this product you agree to receiving marketing emails from John Merrick, Matt Garrett or our company WP Toolkitcs. Your data will not be shared with any third parties & you may opt-out at any time in accordance to GDPR (Europe 2018) & CAN SPAM acts.
Results from using this product will vary - we've done out best to represent the product fairly & can't guarantee you will replicate the exact same results.
By downloading Viper Cache Today, you'll immediately receive the plugin and video tutorial to start using it immediately.
I can't wait to hear how much time my plugin adds to your day and how much your income increases through its use - please do get in touch and let me know.
I hope I've been of service and I look forward to you getting in touch.
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I cannot guarantee they'll be there after this special launch offer.
Don't delay on grabbing a tool that will make you more money – guaranteed.
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